This FAQ is for existing Paid and free trial customers of Navilytics


We are excited to let you know that Visual Website Optimizer (VWO), a market leading Conversion optimization platform, has acquired Navilytics. For the past couple of months the team @ VWO has been working with Navilytics team to fully integrate the features of Navilytics into VWO

What is VWO?

VWO is a conversion rate optimization (CRO) platform that helps our users improve their key business goals by

  • Surveying and understanding their website visitors
  • Developing and testing their hypotheses on those visitors
  • Analyzing which variation resulted in the biggest increase in their goals
  • Deploying personalized versions of web pages to targeted visitor segments

With VWO, marketers can Track, Analyze, Plan and Deploy their entire conversion optimization strategy through a single, integrated platform that connects seamlessly with your CRM and other analytics systems. Features of Navilytics form a core part of our suite of tools within Analysis.

What happens to my existing Navilytics account?

Free plan accounts

If you are free trial customer with Navilytics, you can go ahead and register for a free trial with VWO and try all the features including most features from current Navilytics tool. We offer a 30 day free trial and you can Signup here. While your free plan account with Navilytics will stay active, we will stop recording any additional data after Dec 31, 2015. If you need any help with setting up your new VWO Free trial account, please reach out to

Paid accounts with Navilytics

If you have a subscription account with Navilytics then you will have to wait a little longer. Our team will be in touch with you to let you know about the migration plan and new pricing. Until then, you can continue to use your Navilytics account with all your existing plan benefits. For any support queries, please reach out to

What happens to my existing data and account setup in Navilytics?

All the data retention policies of your current plan will apply as-is. However, your current data and account setup cannot be migrated into a VWO account.

When will my account be migrated to VWO?

All free plan customers of Navilytics can self-select into creating a new free trial account in VWO. Signup here.

For paid customers of Navilytics, our team will contact you with an onboarding process for your new VWO account.

What is the pricing going forward?

VWO offers a 30-day free trial for its conversion optimization platform. For paid Navilytics customers, we will be getting in touch with you shortly to explain the VWO Pricing plans that apply based on your current plan with Navilytics.

Whom do I contact if I have any concerns?

For any questions related to your existing Navilytics setup or VWO accounts please reach out to We will be happy to assist you with your queries.